About Infusion Marketing Group
Infusion Marketing Group helps community bankers drive profitable growth through
ProfitGenerator®, an easy-to-use direct marketing web portal. ProfitGenerator®
was founded on a 20-year heritage of successful bank marketing and bank growth strategies,
dating back to the inception of MCIF technology. Combined, the principals of Infusion
have over 100 years of banking and direct marketing experience and, as former bankers
and bank marketers, have insight into the most critical challenges you face every
day:
- growing core deposit volume
- achieving profitability in a constantly changing economic environment
- executing a coherent and accountable marketing strategy in a branch sales environment
- operating in today’s complex compliance environment
- working within the limitations of diverse product operating systems
While Infusion’s bank growth strategies are sound from a bank marketing perspective, they are also
practical and achievable in your business environment. Having completed more than
60 comprehensive customer analyses for the nation’s leading banks, the creators
of ProfitGenerator® have a unique perspective on consumer banking behaviors
and how they predict future behaviors, whether cross-sell potential or attrition
risk. They also have keen insight into how the general economic environment, and
your unique bank growth strategy, can affect your ability to drive consumer deposit
growth and increase profits. Infusion’s campaign strategies are based on the completion
of more than 400 comprehensive tracking reports, representing
all major consumer bank product categories, for the nation’s largest banks. This gives
Infusion a unique ability to very accurately forecast mail program results and allows
ProfitGenerator® to be offered to you on a pay-for-results basis.