If you want to cross-sell your bank products, the first step is to provide us with
a copy of your customer bank marketing file through a secure data transfer process. Once
we have your data, we will prepare an Opportunity Assessment for your bank. The
Opportunity Assessment includes a 12-month bank marketing plan and a financial proforma
that details the accounts and balances by product category that your bank can generate
using ProfitGenerator®.
The strategic foundation of your Opportunity Assessment is our Normative Database. The Normative allows us to compare your bank to the industry, or the average bank, in key strategic categories. The Normative is best described as a relationship share measure. Retail banking is a relational marketing environment in which customers have a variety of financial needs that correspond with a range of products that a bank can cross-sell to their customers to meet those needs. The Normative can help your bank understand how deep and wide your customer relationships are, across lines of business, compared to the average bank. The objectives of the Normative analysis are:
- Simply report key product usage and profitability statistics
- Compare those statics to the Norm
- Identify and quantify profitable bank cross sell opportunities, as well as determine
attrition risk based on that comparison
- Recommend strategies and tactics designed to take advantage of opportunities and
address risks by effectively marketing your bank products
The Opportunity Assessment aggregates the opportunities identified by the Normative
into a recommended 12-month bank marketing plan, which includes the financial proforma
noted above, as well as a corresponding online bank marketing calendar which you can
use to create, manage and monitor direct marketing campaigns in the ProfitGenerator®
web portal.