Each month, you select from recommended, product-specific bank direct mail promotions,
available on the easy-to-use online 12-month calendar provided with your
Opportunity Assessment. While you have the freedom to choose from a list
of product mailings each month, your Opportunity Assessment will have identified
a particular sequence of product campaigns historically proven to provide you with
maximum mail response to your bank promotions over the course of the year.
Once you have chosen your campaigns, you can then select from a variety of bank direct mail creative templates. The templates typically include a letter/envelope package and postcard
formats. You may utilize these direct mail creative templates and customize them with your bank logo,
signer, rates, disclosures, photos, etc. Or, you have the flexibility to submit
your own creative, as long as it fits the size and specifications of the ProfitGenerator®
creative templates. Design specifications for the templates are both easy to download and
to follow for your creative staff, or your agency.
After you select your campaigns and bank direct mail creative templates, you simply approve the creative
online. Once approved, we produce your packages and mail them—at no cost to you,
including postage.
The monthly calendar of bank promotions and the direct mail creative templates are the
result of over 20 years of testing, tracking, analysis, and refining, so you can
count on excellent results. And, for printing and production, you get the highest
quality work because your image (and ours) is extremely important. Ultimately, we’re
putting our reputation on the line by recommending what works, because we only get
paid when you get results.